In this decade, any business without an online presence is as good as invisible to the larger public. That’s because a staggering 81% of consumers will do some research online before buying a product. Having an online presence better attracts the right customers and helps businesses succeed financially.
While having an online presence is crucial for your business’s success, creating a proper website is easier said than done. Before getting into the intricacies of web design, you’ll first have to find an appropriate web hosting service. It’s hard to overlook the business benefits of a concrete web hosting service, especially in today’s competitive business landscape.
In fact, the success of your business website etches on the web hosting service you choose for your website. Don’t believe us? Well, keep reading and learn how the right website hosting company can benefit your business.
They Can Help Improve Your Site’s Performance
There’s no greater turnoff to web users than a slow website or a website that doesn’t work. Web users are an impatient bunch, with 47% of them expecting a site to load in no more than two seconds. A proper web hosting company allows your site to run faster and more smoothly to retain visitors.
Remember, a web hosting service provides storage and computing infrastructure for your site to run on the world wide web. You can think of it as renting space on a large server. The site will utilize the server’s resources to perform seamlessly.
The easier it is to use and navigate your website, the more receptive customers will be to your business. This translates to an increase in conversions which generates revenue for your business.
Guarantee Proper and Effective Data Management
Data management does most web admins in, especially those with a little background in computing. A proper web host gives web admins the flexibility to manage their site data effectively. The hosting service also provides adequate storage for website data and easy access to this data.
You can use forms, queries, and surveys to capture important information about your customer base. The hosting service allows you to manage the data effectively and keeps it safe from unauthorized access.
Comprehensive Technical Support
It’s not uncommon for your site to encounter a few glitches and lags along the line. This is bad news for your visitors, but thankfully, there’s a way around it. Proper web hosting services provide round-the-clock technical support to attend to your queries and site issues.
What’s more, they do their best to ensure your website runs as it should all day, every day. You should also expect quick responses from the web host in case of any emergency. These emergencies can include a website failure or a data breach, to name a few.
Help Increase Your SERPs Ranking
How high your site ranks on Search Engine Results Pages or SERPs determine how easily web users can find your website. The higher your site ranks, the easier users can find your business. This translates to better brand awareness and increased conversions.
Your site’s loading speed and performance are crucial factors that determine your SERPs ranking. An appropriate web host ensures your site speeds are lightning-fast with almost zero downtime. This will instantly make your site rank higher on search engine results pages.
Consistent Website Uptime
Uptime is a buzzword that you’ll hear in most conversations about web hosting. Uptime describes the time when your website is online, and users can view your web page. Downtime is when your site is off the grid, and no one can visit your site and its web pages.
Different web hosting services have different assurances on how much uptime they can guarantee. A little downtime is normal, but too much downtime is out of the question. A good web host guarantees considerable uptime with minimal downtime.
This ensures a functional website where users can learn about your company and buy your products. It’s also worth noting that website uptime is an important SEO ranking factor. Sites with plenty of downtimes will rank lower on search engine results pages.
Limitless Web Design Potential
The right web hosting service ensures your website reaches its peak web design potential. There are endless designs and templates you can pick for your website. However, some hosting services may have limitations on the designs you can adopt for your site.
With a professional web hosting company, you can create a website that suits your needs. You can pick a theme, colour, and design that resonates with your target audience. This will make your website a hit with web users.
Improved Security
Security is a huge concern for businesses running their own website. The average cost of a data breach in 2021 is about $4.24 million. That’s way too much money that most businesses can’t afford to lose.
That said, partnering with a reputable web host service comes with numerous security perks. These perks include virus scanning, spam filtering, firewalls, and periodic security audits. This ensures bulletproof security for your site and sensitive customer information.
What’s more, these hosting services also have cybersecurity experts to get on top of any security issue. Apart from preventing cybercrime, they’ll get to the root of any security breach to help catch the perpetrators.
Long-Term Cost-Effectiveness
Many businesses, especially small businesses, are scared of professional web hosting because of its inherent expensiveness. However, in reality, web hosting is more inexpensive than it seems. In fact, it can result in long term savings.
Look at it this way; a free web hosting service will let you get your website online. However, you also have to hire additional staff to keep your website in check. Some professionals you’ll need to hire are web designers, admins, and cybersecurity experts.
Hiring all these professionals will cost you a bundle, especially in the long term. You must also dig deep in your pockets to solve any downtime issues and glitches with your site.
A web hosting service is a one-stop solution for all your hosting needs. After paying your monthly or annual fee, you can kick your feet up and run your website in peace. You don’t have to worry about any additional costs.
You’ll save so much by opting for a web hosting service in the long term. You can channel this money into growing your business for increased profitability.
No Limits on Your Bandwidth
Limited bandwidth means your website can only allow a specific number of users at any given time. It also limits the amount of data on your website, which is very restrictive.
By hiring a professional web hosting company, you can get unlimited bandwidth. This means your website can handle a high number of visitors. You can also have as much data as you want on your website.
Unlimited bandwidth allows room for growth for your company website. When your business grows from a small business to a large one with lots of visitors, your website will still handle the traffic.
Branded Email Address
Have you noticed that all big companies have their own email address? That’s right; these companies don’t use typical email service providers like Gmail and Yahoo for their email addresses. Their email addresses will read something like johnsmith@mybusiness.com.
This is what we call a branded email. The right web hosting company will furnish you with a domain-specific email.
This is great for email management because it excludes a third-party email service provider. It’s also excellent for increasing brand awareness and building a solid reputation for your business.
How to Pick the Right Web Hosting Service
Googling “web hosting service” should expose you to hundreds of web hosting companies eager to do your bidding, so how do you pick the right one from the pack? Here are a few tips on how to choose the best web hosting service for your business website.
Establish your needs: The first step in finding the right web host is knowing what you need from the web host. This will help you narrow down your options to hosting companies that meet your specific needs.
Check the Subscription period: Have a look at the web host’s subscription period. Typically, the longer, the better.
Check the host’s e-commerce support: Check how good the host is at handling e-commerce sites. The host should be able to support seamless payments and promise consistent uptime.
Check reviews and testimonials: Check online reviews and testimonials from previous and current clients. They should give you a firm idea of what to expect from the web host.
Check the pricing: Find a web host that aligns with your budget. You don’t want to spend too much on a web hosting service, but skimping on one is also not a good idea.
Experience These Business Benefits With the Right Web Hosting Service
It’s almost impossible to understate the business benefits of a good web hosting company for your business. A proper web host could take your business to the next level and increase your profits margins dramatically. Begin your search for the perfect web host today.
Contact us for seamless and reliable web hosting services for your business website.
