In Australia, Google remains the clear leader in search, so the difference between being seen and being skipped starts there, not in a side channel. That matters because the click gap is brutal, the #1 organic result averages 39.8% CTR while the #10 result averages 1.6% CTR according to the datasets cited by FourSets' Google search statistics round-up. For an Australian small business, moving up the page isn't a vanity win, it's often the difference between...

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